Foodservice-Centric Marketing
Are you launching a new product? Do you need to build brand loyalty? Is a trade event right around the corner? Our seasoned, foodservice marketing team of big thinkers meld data-driven strategy and creativity to transform ideas into action. And that means valuable sales increases and brand engagement for you.
Operator Journey™
With our strategic approach to reaching the right customer at the right time, we use data-driven insights and trends to identify how customers move through the journey from prospects to purchasers and ultimately to loyal advocates. We take the time to understand growth opportunities and tailor our approach to your unique brand portfolio.
Operator Loyalty Programs
Our industry-leading foodservice operator loyalty programs deliver immense value to both the enrolled operators and participating manufacturers. As manufacturers engage customers by rewarding brand loyalty with incentives for their operations, they position their brands in a positive light.
The programs continue to engage operators, drawing new members to use this free platform and start purchasing qualifying brands to earn points. As they use those points to shop for rewards, their brand loyalty continues to grow. It’s free and just as easy as any other rewards program they use in their personal lives. For the manufacturers, just as importantly as gaining new customers, they also retain and drive substantial incremental growth amidst existing business.
Along with continued sales growth, manufacturers also benefit from the ability to directly engage their operators and to leverage the insights that come from actual sales data. RTS loves guiding manufacturers to keep a close eye on how the business is changing, uncovering trends, forecasting, and strategically growing business through targeted plans.
Promotions
We create the call-to-action that delivers sales. We know what works to reach your goals. We have a comprehensive marketing toolkit with turnkey programs for quick activations, or we can customize a campaign for unique circumstances. Here are just a few ways we are ready to partner with you for success:
- Points-based loyalty programs
- Bonus point Incentives that drive specific behaviors
- Digital marketing, including e-newsletters, web ads, polls, microsites
- Direct marketing, from postcards to drip campaigns
- Sampling with Inside Sales Support
Trade Shows
With all-inclusive or à la carte services, we can pitch in a little or a lot. Consider us your right-hand man for flawless execution, allowing your brand to shine:
- Booth design, construction, signage, configuration
- On-site coordination including set-up and dismantle
- Marketing materials including pre and post-event engagement
- Attendee engagement including videos, booth activities and special events
- Sales and broker training
- Lead capture, qualification, and follow-up
- Logistics including cleaning and repair, storage, and inventory management
Creative
Great creative disrupts, tugs, encourages and excites. Through fresh perspectives, break-through ideas and engaging design, our in-house, full-service creative team gives your brand the attention it deserves. We develop multi-faceted campaigns, design (and program) websites, create collateral and even print, bind, and mail materials. From food photography and videos, to design, animation, and content development, we are well-seasoned in all aspects of foodservice operations. We keep a close watch on what’s working (and what’s not), so we can adjust as quickly as the market moves.
See how we made real impact.
